About the event
The EU-Africa Business Forum took place on 7 June 2017 at the European Development Days, in Brussels, Belgium.
The opening ceremony was handled by both the European Commission and the African Union. The vice-presidents of the African Development Bank and the European Investment Bank will were the guests of honour.
The Forum line-up included an impressive panel of three private sector representatives from Europe and Africa, moderated by a Chris Bishop, Managing Editor of Forbes Africa.
Invited CEOs and high-level stakeholders engaged in lively debates as part of a series of 3 thematic sessions (Agri-Business, Digitalisation and the Green Economy) in the afternoon, moderated by experienced moderators from the media. The sessions and their organisers from the private sector have been selected from 25 proposals and bear testimony to the strong involvement of business in the Forum, auguring well for successful deliberation by the panellists, not only on their specific themes but on major cross-cutting issues as well.
An innovative event was introduced in the previous 5th EU-Africa Business Forum and dubbed “Investor Pitches”. This was so successful that this year this event was selected from among 25 proposals. This session provides a forum where governments, project developers and promoters, and entrepreneurs have the opportunity to meet face to face with European and African investors and present their business concepts.
In practice, during this event, three African countries were given the opportunity to make investment pitches. About 20-25 minutes were allotted to each country to clearly and simply communicate their excitement, figures and aspirations to potential investors. The format of the meeting seeks to capitalise on the presence at the EU-Africa Business Forum of a large number of financiers and investors. It also offers an opportunity to reap tangible benefits in terms of linking up presenters with investors and receiving feedback on how to improve pitches and/or the investment climate.
The Forum provided a unique opportunity for African and European companies to network and exchange views on EU-Africa business and investment relations. As such, it provided a timely opportunity for constructive dialogue on how to use the Africa-EU partnership to meet today’s challenges, but also for Business to Business (B2B) meetings, brand promotion and public relations.